Wayfinder Sessions are designed for founders, consultants, and career changers who are navigating growth, reinvention, or overwhelm. Whether you're: • Building or scaling your consulting business • Sitting on the edge of a major decision and unsure how to move forward • Struggling to translate ideas into action • Craving a thought partner who gets it and won’t let you fall behind …this is for you. If you’re unsure whether this is the right fit, please complete this short pre-qualification application (https://clients.aprileldridge.com/public/wayfinder-sessions-pre-qual)and I'll be back in touch ASAP.

This service is not a good fit for: • People looking for done-for-you services. This is a live advisory program, not an execution service. • Those who want on-demand availability. Calls are scheduled, and responses outside of sessions are limited. • Individuals who are not ready to take action. This program is designed for people who are committed to implementing strategies and making progress. • Anyone seeking coaching on personal mindset work. While business strategy may involve mindset shifts, this is not a life coaching program.

Sessions are designed to provide clarity, direction, and actionable insights. Bring whatever's most pressing, or most exciting. Sessions can be tactical, strategic, or exploratory. You might come with: • A new offer you want to map out • A tricky client situation to navigate • A revenue dip to troubleshoot • A block you can’t quite name Or simply, “Where do I even begin?” You'll receive a short form after each scheduled meeting where you'll be able to steer the agenda, and ensure you get the most out of our time together.

• You can book one (1) 30-minute session per week, except for Thanksgiving and Christmas week. • Sessions are booked in advance based on availability. • You can roll over up to 5 sessions total, meaning if you skip a week, you can bank it for later, but once you hit 5 unused sessions, you cannot accumulate more rollovers. • Unused sessions do not carry over past the one-year mark.

Yes, you’re welcome to invite a guest or team member to join your session. Ultimately, it’s up to you to determine who needs to be in the room to get the most value. That said, I recommend being mindful of how we use our time so we can maximize the session’s impact and keep the focus on your goals.

You must reschedule at least 24 hours in advance. Last-minute cancellations or no-shows count as used sessions.

This isn’t about maximizing bookings—it’s about knowing I’m here when you need me. You might go all-in during a launch, then pause during a vacation or quieter season. That’s fine. Sessions don't roll over indefinitely, but you can bank up to 5 if you need a break. This is a partnership, not a countdown clock.

To get the most value from each session, you should: • Come prepared with specific questions, challenges, or topics to discuss. • Have any necessary documents, data, or notes ready for reference. • Be open to feedback, strategic shifts, and action steps. • Take ownership of your progress—this engagement is designed for self-starters who will execute between sessions.

We meet on Zoom for up to 30 minutes. Most sessions start with a quick check-in and then dive deep on whatever you bring. I’ll help you cut through the noise, name what’s really going on, and create a clear, actionable next step, without judgment or fluff. Think of it as an anchor point in your week where you don’t have to do it all alone.

We’ll kick things off with a 60-minute onboarding session to clarify your goals, priorities, and preferences. Then we schedule a 90-minute strategy session to create your roadmap. From there, we meet weekly or as needed—your choice.

• Onboarding Session (60 minutes): Covers logistics, scheduling, expectations, and how to optimize your experience. • Initial Strategy Session (90 minutes): A deep dive into your goals, challenges, and roadmap for the year ahead.

No, all work happens live during the sessions. You are responsible for implementing what we discuss.

Not exactly. This is strategic advisory + accountability, not mindset coaching. I’m your behind-the-scenes partner, someone who understands operations, scaling, reinvention, and the mental load of leading.

Your information, business details, and discussions are kept strictly confidential. No details will be shared with third parties. Likewise, you are expected to respect the confidentiality of any insights, frameworks, or strategies provided.

Yes! You can either: • Pay in full with a one-time payment and receive a 10% discount. • You can make quarterly installments. • You can also make monthly payments. My goal is to provide high-impact, strategic support in a way that fits your financial comfort, so you can focus on scaling, growing, and achieving your goals without added stress.